Behind China Guide is a passion for connecting people, cultures and opportunities. With more than a decade of experience in the travel industry and international cross-cultural exposure, our founder believes that meaningful travel goes beyond visiting famous landmarks. It is about understanding people, discovering authentic experiences and building connections that last.
My childhood followed the water. I was born beside Poyang Lake in Jiangxi and did my primary and middle school in Quanzhou, Fujian — the Minnan dialect still sits on my tongue. Later I returned to Poyang and studied tourism management at Hainan College of Economics and Business. In 2010 I earned my national guide license. I had no idea then how far that piece of paper would take me.
For the sixteen years that followed, I was almost always on the road. I started as a ground guide in Hainan, Tibet and Nha Trang, Vietnam. I spent six years in the Philippines, building a small hotel brick by brick on Panglao Island — and later sold it, for a new road. The last two years were in Japan, walking travelers from around the world through day trips beyond Tokyo. Today I live in Guangzhou. I am a certified national guide and have hosted guests from more than sixty countries and regions.
What I do now is simple: take the roads I have walked in China, Japan and Southeast Asia, write them into journeys that belong to you, and hand them to guides who truly know that land — to walk it with you, step by step.
Yiyong Liu
Founder, China Guide
